Our small businesses who are smart take advantage of this brand by offering visitors what they want. Something, made in Hawaii!
The really smart ones have a website to support their local efforts so that once you visit and enjoy, Hawaii Hot Sauce, for example, you can come back over and over again for your new found sauce.
This is good marketing strategy for all Hawaii Businesses, even the service sector can benefit.
All small business should be proud to say they are located in Hawaii and that you will feel that special "Aloha" offered from our small business owners. Make "Aloha" real and your customers will say thank your for your Kokua.
Tap into Hawaii's brand whenever you can. Live it, Love it and Learn from it. Its a great way to go. Mahalo Nui Loa.